Video Interview with Chiqui Cartagena, Author, Latino Boom II

Video Interview with Chiqui Cartagena, Author, Latino Boom II.  The book’s subtitle, “Catch the biggest demographic wave since the Baby Boom,” should surprise no one and it is, in fact, this growth that is at the heart of Latino Boom II.  Not only did the 2000 Census confirm what successful companies and astute marketers have known for years, but, well, just look around you. American Latinos and American Latino culture is everywhere.  So is the opportunity to engage, service, convert and capitalize on the growth of this important U.S. consumer segment.

Watch our “up close and personal” interview with Chiqui Cartagena, Hispanic marketing pioneer and author of Latino Boom II at her Univision Communications offices in New York, where she engages Latino audiences and industry partners alike as Vice President of Corporate Marketing.  Chiqui shares the inspiration for her Latino market-focused books (this is her second one), the latest Hispanic market trends (“Americaña,” Latinos in Tech) and, of course, her personal tech preferences.

Latino Boom II is truly a one-stop guide for the latest Hispanic market consumer data and insights, and a leading trusted resource from award-winning executive and brilliant marketer Chiqui Cartagena.

Thank you, Chiqui, and continued success!

More on Chiqui and Latino Boom II: http://www.latinoboom.com/

Latino Boom II: Buy at Amazon and iTunes

About Chiqui Cartagena:

Chiqui Cartagena is vice president of Corporate Marketing for Univision Communications Inc., where she is responsible for developing and implementing corporate marketing strategies, positioning Univision’s broad portfolio of brands and creating proprietary consumer research.  Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español and TV Guide en Español. She has also developed many integrated marketing programs for leading consumer brands to successfully reach the Latino community.  Her career also includes senior roles as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.

In 2012, Ms. Cartagena received the ADCOLOR® Legend Award in recognition of her tireless efforts in leading the conversation about the Hispanic market. In 2007, she was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association. Her first book, Latino Boom! Everything You Need to Know to Grow Your Business in the US Hispanic Market, was published by Random House (Ballantine Books) in November 2005.

Ms. Cartagena is a member of the National Awards Committee for the National Academy of Television Arts and Sciences and is a graduate of the University of Miami.

Rosa Alonso

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This post is also available in: Spanish

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