Join Me for Best in Multicultural: Cultural Insights Forum 3-25


Join me and top media, marketing, technology, advertising, television and programming/content industry executives for the best in Multicultural insights: the Cultural Insights Forum on March 25, 2015, Edison Ballroom, NYC.  Visit their site and follow the Forum #CulturalInsights15.  Register now with my discount code: FriendsofRosa


The theme of the 15th Annual Cultural Insights Forum is “Identity Matters: Be Relevant in a Multiplatform World.” Today’s consumers have more choice than ever before about when, where, and how to watch TV. As such, it is imperative for new advertising and content to resonate with these diverse and increasingly tech-savvy audiences. The day’s discussion will focus on how and why various aspects of identity—including race, psychographics, culture and common interests—play an integral role in effectively targeting and engaging today’s transcultural consumers. Our agenda for this year’s Forum will include research presentations, keynote speakers, and panel discussions featuring forward-thinking innovators from across the media spectrum who will frame the day’s conversation and set the tone for the future direction of our industry.


  • Marketing, advertising and digital strategy executives who want to understand how to best reach and engage a culturally diverse audience in a fragmented media world.
  • Content and programming acquisition executives who want to gain insight into how media is being consumed by multicultural demographic.
  • Creative directors who are trying to balance cultural relevancy with mainstream appeal.
  • Content creators who want to develop authentic content that resonates with a multicultural America.
  • Distribution executives who need to understand how the media ecosystem is changing and what that means for their carriage deals.
  • Technology executives and innovators looking to understand what American consumers are anticipating for the future and how new technologies will impact their media habits.


  • Networking opportunities with executives from major media brands.
  • The latest research on media habits of today’s multicultural, multiplatform consumers, presented by Horowitz Research.
  • Research presentations from top media brands, like ESPN.
  • High-level strategic discussions about how to reach and resonate with multicultural, multiplatform Millennials.
  • Gain insight from top level executives about how SVOD and OTT offerings are impacting the traditional pay TV industry.
  • Live performances from talented diverse artists.
  • Chance to win a trip for 2 to Paris!


Panel: Audience Matters: Engaging Multicultural, Multiplatform Millennials

Multiplatform. On Demand. Social Media. New Media. Millennials make up a quarter of the U.S. population and everyone is trying to crack the code on what makes Millennials tick. In today’s fragmented media environment, how can you keep today’s diverse young viewers engaged with your content and message so they stay tuned in to you, turned on to your advertisers, and loyal to your brand? Understanding the role and importance of identity is of paramount importance to maintaining engagement with the inherently diverse, multicultural Millennial audience. This panel will explore how and why various aspects of identity—including race, psychographics, culture, sexuality, and common interests—factor in the creation and distribution of successful, engaging content for today’s multicultural, multiplatform Millennials.

Moderator: Rosa Alonso, CEO/Founder, Rosa Alonso Media/Rosa Alonso Digital


Bradley Bredeweg, Executive Producer and Co-Creator, ABC Family’s The Fosters

Sara Chen, Partner, Senior Director, Digital – AT&T, MEC Global

Rodrigo Mazon, Director of Content Acquisition, Hulu

Erin Mills, COO, The Michael Alan Group

Kristin Russo, Co-Founder, Everyone Is Gay, and Host of PBS Digital’s First Person

The Cultural Insights Forum is Produced by Horowitz Research. The Horowitz Forum is a pioneering research- and insights-driven event recognizing multicultural consumers’ value for and influence on the media, entertainment and technology industries. Attended annually by roughly 400 executives from the media, advertising, technology and financial industries, the event has evolved to become an important platform for high-level discussion of current media trends and their implications for the future of the industry.

See you on March 25th! Register now with my discount code: FriendsofRosa @

Rosa Alonso

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